What is earned media value (EMV)?
How your dashboard puts a dollar value on campaign engagement
Written by Stack InfluenceUpdated November 6, 2026
Earned media value (EMV) puts a dollar value on the social engagement your campaign generates, including likes, comments and impressions. Your dashboard calculates it using an industry-standard EMV benchmark.
You will find EMV on the right side of your main dashboard. Hover over the chart to see how the value of likes, comments and impressions grows over time. The total EMV is a quick snapshot of the social value your campaign has generated so far.
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