Stack Influence dashboard overview

Your Stack Influence dashboard is the main hub for tracking your creator campaigns as they progress. The platform automates the full creator collaboration process: sourcing vetted creators, inviting them to your campaign, handling shipping logistics and communications, approving promotions and distributing payments. The dashboard shows you where all of that stands.

Prefer to watch? The video walks through the same dashboard step by step.

The three numbers at the top

• Sign-ups: creators who joined your campaign. We always bring in more creators than your target so the campaign reaches its goal. For example, a campaign with a target of 600 creators might have 791 sign-ups.
• Purchases: an estimate of how many of those creators bought your product. Some creators buy the product but never post. You are only charged for creators who complete a post, so if someone buys and never posts, you pay nothing.
• Follow-ups: a follow-up happens after a creator has posted and been reimbursed. It could be a review on an eCommerce platform or an invite to your ambassador program. This number is based on click-throughs from our follow-up emails, so it is an estimate of completed follow-up tasks.

Hover over the info icon next to any number for a quick explanation.

Targets Achieved

The Targets Achieved ring shows campaign progress. If 561 of 600 creators have completed their social promotions, the campaign is 94% complete. You can also see how many creators did not like the product and how many still have a post to complete.

Earned media value (EMV)

EMV puts a dollar value on social engagement, including likes, comments and impressions, using an industry-standard EMV benchmark. Hover over the chart to see how the value of likes, comments and impressions grows over time. The total is a quick snapshot of the social value your campaign has generated. Read more about EMV.

Top Creator Highlights

These are the highest-engagement posts in your campaign. Use the arrows on either side to browse more of them.

Recent Creator Status Updates and Best Engagement

Recent Creator Status Updates tracks each creator as they complete tasks, like buying the product, posting or completing a follow-up, and shows when each update happened.

Best Engagement lists the creators with the highest engagement on their posts. It is the best place to find creators you may want to bring back as ambassadors or affiliates, or work with outside the Stack Influence platform.

Individual campaigns

Campaigns are usually split by product or by creator target. An account with two products has two campaigns, each tracking that product's content, creators and results.

Click into a campaign to see the same high-level stats as the main dashboard, plus every creator post tied to that campaign. Scroll down to see all promotions as they come in, and click any post to open the original social post.

• Creators tab: everyone who took part in the campaign, with their current status and when it was last updated.
• Analytics tab: ongoing eCommerce analytics from the campaign.

Exporting your content

Both the Gallery and Creators tabs have an export button that downloads all of the high-resolution video and image assets from the campaign. Stack Influence gives you a full rights license to reuse all of this content for any marketing purpose, for the lifetime of your company, with no restrictions. See How to download content from your campaign dashboard for every option.

Integrations

The platform integrates with eCommerce seller accounts and digital ad accounts so you can syndicate the content your campaign generates into your ad platforms.

Need help?

Browse this help center for common questions about campaigns and our process, or reach out to your dedicated campaign manager. You can also email our team at [email protected].