What requirements do creators follow when they post?

Every brief has a Campaign Requirements card that spells out what each post needs:

• Tags: the handles and hashtags creators must include. Creators can copy them with one click.
• Caption: for example an Instagram post or Reel with an authentic caption, a clear FTC disclosure and a call to follow your account.
• Content: for example showing the product in use with your logo and the creator's face visible.
• Deadline: how long creators have to post and submit, for example 40 days from sign-up.

You can also provide additional content suggestions, such as links to example videos.

We keep requirements simple and give creators most of the creative control, because that is what makes the content feel authentic. To guide the creative direction, use Content Inspiration in your brief: example videos with a short idea under each.