How the campaign landing page brief works

Your campaign landing page brief is the page every creator sees before joining your campaign. It tells them who you are, which products are included, how the process works and what each post needs.

How your brief is built

Every campaign starts with a dedicated campaign manager. They send you a short intake form, and your answers give us most of what we need to build your brief. Once it is ready, you review the page and request any changes before it goes live.

Brand overview

The brief opens with your brand overview: your logo and campaign title, a short description of your brand and a hero image that sets the tone. A link to your Instagram lets creators follow you and get a feel for your style before they post.

Available Products

Each product in your campaign gets its own card. You can feature one product or several. Each product also has its own page with a full description, product imagery and any special notes, for example asking creators to feature only certain items.

The three-step process

The brief walks creators through our process:

1. They buy your product from your chosen eCommerce listing, for example on Walmart.
2. They post a photo or video on Instagram or TikTok with your branded tags.
3. Once the post is live and submitted, they receive their payment through PayPal.

Campaign Requirements

The Campaign Requirements card spells out what every post needs:

• Tags: the handles and hashtags to include, with one-click copy.
• Caption: for example an Instagram post or Reel with an authentic caption, a clear FTC disclosure and a call to follow your account.
• Content: for example showing the product in use with your logo and the creator's face visible.
• Deadline: how long creators have to post and submit, for example 40 days from sign-up.

You can also add content suggestions, such as links to example videos.

Content Inspiration

We keep requirements simple and give creators most of the creative control, because that is what makes the content feel authentic. To steer it, the brief includes Content Inspiration: example videos with a short idea under each, like a nighttime skincare routine, sharing their experience or a video diary of their daily routine.

Going live

Once you approve your brief, it goes live to our vetted creator network and creators start joining your campaign.